Terms of service
TERMS OF SERVICE
Last updated: March 7, 2026
OVERVIEW
This website is operated by Apex Media Ventures LLC dba The Fight Brand (“The Fight Brand,” “we,” “us,” or “our”). Throughout the site, the terms “we,” “us,” and “our” refer to The Fight Brand. We offer this website, including all information, tools, products, and services available from this site, to you conditioned upon your acceptance of all terms, conditions, policies, and notices stated here.
By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by these Terms of Service (“Terms”), including any additional terms, conditions, and policies referenced herein or available by hyperlink.
These Terms apply to all users of the site, including without limitation browsers, customers, vendors, merchants, and content contributors. Please read these Terms carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by them. If you do not agree to all of these Terms, then you may not access the website or use any services.
Any new features or tools added to the current store shall also be subject to these Terms. We reserve the right to update, change, or replace any part of these Terms by posting updates to our website. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.
Our store may be hosted on Shopify Inc. or another e-commerce platform that allows us to sell our products and services to you.
SECTION 1 - ONLINE STORE TERMS
By agreeing to these Terms, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given us your consent to allow any minor dependents to use this site.
You may not use our products or services for any illegal or unauthorized purpose, nor may you violate any laws in your jurisdiction, including copyright, trademark, or other intellectual property laws.
You must not transmit any worms, viruses, malware, or any code of a destructive nature.
A breach or violation of any of these Terms may result in immediate termination of your access to our Services.
SECTION 2 - GENERAL CONDITIONS
We reserve the right to refuse service to anyone for any reason at any time, including suspected fraud, abuse, unauthorized resale, policy abuse, or conduct we believe may harm our business, customers, partners, or brand.
You understand that your content, excluding payment information, may be transferred unencrypted and involve transmissions over various networks and changes to conform to technical requirements of connecting networks or devices. Payment information is encrypted during transmission by the applicable payment processor.
You agree not to reproduce, duplicate, copy, sell, resell, exploit, or commercially use any portion of the Service, use of the Service, or access to the Service without our express written permission.
SECTION 3 - PRODUCT INFORMATION AND AVAILABILITY
We make every effort to display product descriptions, sizing information, colors, designs, mockups, and availability as accurately as possible. However, we do not guarantee that your device’s display of any color will be accurate.
Certain products may be offered as limited drops, special releases, or made-to-order items, and quantities may be limited. We reserve the right to limit sales of our products or services to any person, geographic region, or jurisdiction, and to limit quantities of any products or services offered.
All product descriptions and pricing are subject to change at any time without notice, at our sole discretion.
We reserve the right to discontinue any product at any time.
SECTION 4 - MADE-TO-ORDER / PRINT-ON-DEMAND PRODUCTS
Some or all products sold by The Fight Brand may be produced only after an order is placed. By purchasing from our store, you acknowledge and agree that:
- production may require additional processing time before shipment;
- estimated shipping or delivery dates are estimates only and are not guaranteed;
- slight variations may occur in print placement, color tone, garment shade, sizing tolerance, and finished appearance;
- product mockups are for illustrative purposes and final products may vary slightly from the images displayed online.
These production-related variations do not constitute defects.
SECTION 5 - PRICING, BILLING, AND ACCOUNT INFORMATION
We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household, per account, per payment method, or per order. These restrictions may include orders placed using the same customer account, credit card, billing address, shipping address, or other indicators associated with suspicious or abusive ordering behavior.
If we make a change to or cancel an order, we may attempt to notify you using the email address, billing address, or phone number provided at the time the order was made.
You agree to provide current, complete, and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and payment details, so that we can complete your transactions and contact you as needed.
SECTION 6 - ORDER ACCEPTANCE AND CANCELLATION
Your order is an offer to purchase. We reserve the right to accept or decline any order for any lawful reason.
Because some products may enter production shortly after purchase, orders cannot always be changed, modified, or canceled once submitted. If you contact us quickly after placing your order, we may attempt to assist, but we do not guarantee that changes or cancellations can be made.
SECTION 7 - SHIPPING AND DELIVERY
Shipping times shown on the website are estimates only and are not guaranteed. Delays may occur due to production timelines, carrier delays, weather events, customs processing, incorrect shipping information, high order volume, or circumstances beyond our control.
Risk of loss for products passes to you upon our delivery of the order to the shipping carrier, to the extent permitted by law.
You are responsible for providing an accurate shipping address. We are not responsible for delays, losses, or additional charges resulting from incorrect or incomplete address information submitted by the customer.
Additional shipping terms may be stated in our separate Shipping Policy, which is incorporated into these Terms by reference.
SECTION 8 - RETURNS, EXCHANGES, AND REFUNDS
All sales are subject to our Return and Refund Policy.
Because many of our items are made-to-order, print-on-demand, or limited-release products, we do not accept returns or exchanges for buyer’s remorse, incorrect size selection, change of mind, or other non-defective reasons unless otherwise required by law.
Refunds, replacements, or other resolutions may be offered only if an item arrives damaged, defective, or materially incorrect, and only in accordance with our posted Return and Refund Policy.
We reserve the right to deny refund, return, exchange, replacement, or store credit requests that do not comply with our posted policies.
SECTION 9 - ACCURACY OF INFORMATION
We are not responsible if information made available on this site is not accurate, complete, or current. Materials on this site are provided for general information only and should not be relied upon as the sole basis for making decisions without consulting more complete or timely sources.
This site may contain historical information. Historical information is provided for reference only and is not current.
We reserve the right to modify the contents of this site at any time, but we are under no obligation to update any information on the site.
SECTION 10 - OPTIONAL TOOLS
We may provide access to third-party tools over which we neither monitor nor control nor have input.
You acknowledge and agree that we provide access to such tools “as is” and “as available” without warranties, representations, or conditions of any kind and without endorsement. We shall have no liability arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion.
SECTION 11 - THIRD-PARTY LINKS
Certain content, products, or services available via our Service may include materials from third parties.
Third-party links on this site may direct you to websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy of third-party materials or websites, and we do not warrant and will not have any liability for any third-party materials, websites, products, or services.
SECTION 12 - USER SUBMISSIONS AND FEEDBACK
If you send us submissions, suggestions, creative ideas, proposals, reviews, comments, testimonials, social media tags, or other materials, whether online, by email, by postal mail, or otherwise, you agree that we may, at any time and without restriction, edit, copy, publish, distribute, translate, and otherwise use them in any medium.
We are and shall be under no obligation to:
- maintain any comments in confidence;
- pay compensation for any comments; or
- respond to any comments.
We may monitor, edit, or remove content that we determine in our sole discretion to be unlawful, offensive, defamatory, infringing, abusive, fraudulent, misleading, or otherwise objectionable.
You agree that your comments will not violate any right of any third party, including copyright, trademark, privacy, personality, or other personal or proprietary rights.
SECTION 13 - INTELLECTUAL PROPERTY
All content on this site, including but not limited to logos, trademarks, brand names, slogans, graphics, designs, product artwork, images, videos, text, layout, and other materials, is owned by or licensed to The Fight Brand and is protected by applicable intellectual property laws.
No portion of this site or its content may be copied, reproduced, republished, uploaded, posted, transmitted, distributed, modified, or exploited for commercial purposes without our prior written consent.
Unauthorized use of our brand assets, product designs, campaign materials, athlete collaborations, or original artwork is strictly prohibited.
SECTION 14 - PROHIBITED USES
In addition to other prohibitions set forth in these Terms, you are prohibited from using the site or its content:
- for any unlawful purpose;
- to solicit others to perform unlawful acts;
- to violate any international, federal, state, provincial, or local regulations, rules, laws, or ordinances;
- to infringe upon or violate our intellectual property rights or the intellectual property rights of others;
- to harass, abuse, insult, harm, defame, slander, intimidate, or discriminate;
- to submit false or misleading information;
- to upload or transmit viruses or malicious code;
- to collect or track the personal information of others;
- for spam, phishing, scraping, crawling, or similar unauthorized activity;
- to interfere with or circumvent the security features of the Service, website, platform, or related websites.
We reserve the right to terminate your use of the Service or any related website for violating any prohibited uses.
SECTION 15 - DISCLAIMER OF WARRANTIES
THE SERVICE AND ALL PRODUCTS DELIVERED TO YOU THROUGH THE SERVICE ARE PROVIDED, TO THE FULLEST EXTENT PERMITTED BY LAW, “AS IS” AND “AS AVAILABLE” FOR YOUR USE, WITHOUT ANY REPRESENTATION, WARRANTIES, OR CONDITIONS OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, DURABILITY, TITLE, AND NON-INFRINGEMENT.
We do not warrant that your use of our Service will be uninterrupted, timely, secure, or error-free, or that results obtained from the use of the Service will be accurate or reliable.
SECTION 16 - LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO CASE SHALL THE FIGHT BRAND, APEX MEDIA VENTURES LLC, OUR DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES, AGENTS, CONTRACTORS, SUPPLIERS, SERVICE PROVIDERS, LICENSORS, OR PARTNERS BE LIABLE FOR ANY INJURY, LOSS, CLAIM, OR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND, INCLUDING LOST PROFITS, LOST REVENUE, LOST SAVINGS, LOST DATA, REPLACEMENT COSTS, OR ANY SIMILAR DAMAGES, WHETHER BASED IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, ARISING FROM YOUR USE OF THE SERVICE OR ANY PRODUCTS PROCURED USING THE SERVICE, EVEN IF ADVISED OF THEIR POSSIBILITY.
TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO ANY PRODUCT OR ORDER SHALL NOT EXCEED THE AMOUNT ACTUALLY PAID BY YOU FOR THE PRODUCT GIVING RISE TO THE CLAIM.
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.
SECTION 17 - CHARGEBACKS AND PAYMENT DISPUTES
If you experience an issue with your order, you agree to contact us first at support@thefightbrand.com and provide a reasonable opportunity to review and attempt to resolve the matter before initiating a chargeback or payment dispute, where permitted by law.
Initiating a false, abusive, or materially unjustified chargeback may constitute a violation of these Terms. We reserve the right to present order records, tracking information, customer communications, policy acknowledgments, and other supporting evidence to the applicable payment processor or financial institution in response to any dispute.
Nothing in this section limits any rights you may have under applicable law or the rules of your card issuer or payment provider.
SECTION 18 - INDEMNIFICATION
You agree to indemnify, defend, and hold harmless The Fight Brand, Apex Media Ventures LLC, and our affiliates, partners, officers, directors, employees, contractors, agents, licensors, and service providers from any claim or demand, including reasonable attorneys’ fees, arising out of or related to your breach of these Terms, your violation of any law, or your violation of the rights of a third party.
SECTION 19 - SEVERABILITY
If any provision of these Terms is determined to be unlawful, void, or unenforceable, that provision shall nevertheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed severed from these Terms. That determination shall not affect the validity and enforceability of any other remaining provisions.
SECTION 20 - TERMINATION
These Terms are effective unless and until terminated by either you or us.
You may terminate these Terms at any time by ceasing to use our site.
We may terminate or suspend your access to the Service at any time without notice if, in our sole judgment, you fail to comply with any term or provision of these Terms, engage in fraud or abuse, or otherwise expose us to legal or financial risk.
Any obligations and liabilities incurred prior to termination shall survive termination for all purposes.
SECTION 21 - ENTIRE AGREEMENT
These Terms, together with any policies or operating rules posted by us on this site, constitute the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications, and proposals.
Any ambiguities in the interpretation of these Terms shall not be construed against the drafting party.
SECTION 22 - GOVERNING LAW
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the State of Nevada, without regard to conflict of law principles.
SECTION 23 - CHANGES TO TERMS OF SERVICE
You can review the most current version of the Terms of Service at any time on this page.
We reserve the right, at our sole discretion, to update, change, or replace any part of these Terms by posting updates and changes to our website. It is your responsibility to check our website periodically for changes.
SECTION 24 - CONTACT INFORMATION
Questions about these Terms of Service should be sent to:
support@thefightbrand.com